BHS administration proves brands reliant on heritage are vulnerable
With confirmation today (25 April) that BHS has filed for administration, its demise is proof that brands can no longer ride on past glories and must innovate to survive.
Four ways Retail Acquisitions can transform the ailing BHS brand
Thomas HobbsWith today’s news that Arcadia tycoon Sir Philip Green has finally sold BHS to Retail Acquisitions, we look at how the consortium, set up by financier Keith Smith, can turn around the ailing BHS brand, which has struggled for profitability over recent years.
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Can BHS really become an ‘iconic British brand’ again?
Sarah VizardBHS boss Darren Topp says he wants to make BHS an “iconic British brand” again after it was saved from bankruptcy by creditors who voted in favour of a survival plan but it will need to invest in marketing and explain to shoppers why they should be visiting its stores if it wants to turn its slump around.
New M&S boss Rowe says Sparks card will ‘improve marketing’ as its fashion sales fall once again
Thomas HobbsAs M&S fashion sales fall once again over its fourth quarter, new chief executive Steve Rowe insists the brand’s Sparks loyalty card scheme will be crucial to helping it build better marketing and relationships with its customers as he aims to turn around the business.
Coca-Cola to hold marketing spend in countries with slow vaccine rollouts
Manny PhamThe beverage giant saw a boost to sales resulting in a 5% year-on-year increase in revenue to $9bn (£6.4bn), as CEO James Quincey credits the actions Coca-Cola took during the pandemic in helping its recovery.
Expedia rebrands to ‘aggressively and deeply’ support travellers post-Covid
Michaela JeffersonWith the reopening of travel on the horizon, Expedia hopes to be seen as the “ultimate travel companion” with its biggest brand spend in five years.
European Super League will need to convince brands of its authenticity
Matt BarkerThe proposed league format takes many of its pointers from the hugely successful US sports model, but can it win over local fans and brands, or is the reputational risk too high?
Personalisation, hiring, retail sales: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.