BHS administration proves brands reliant on heritage are vulnerable
With confirmation today (25 April) that BHS has filed for administration, its demise is proof that brands can no longer ride on past glories and must innovate to survive.
Four ways Retail Acquisitions can transform the ailing BHS brand
Thomas HobbsWith today’s news that Arcadia tycoon Sir Philip Green has finally sold BHS to Retail Acquisitions, we look at how the consortium, set up by financier Keith Smith, can turn around the ailing BHS brand, which has struggled for profitability over recent years.
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Can BHS really become an ‘iconic British brand’ again?
Sarah VizardBHS boss Darren Topp says he wants to make BHS an “iconic British brand” again after it was saved from bankruptcy by creditors who voted in favour of a survival plan but it will need to invest in marketing and explain to shoppers why they should be visiting its stores if it wants to turn its slump around.
New M&S boss Rowe says Sparks card will ‘improve marketing’ as its fashion sales fall once again
Thomas HobbsAs M&S fashion sales fall once again over its fourth quarter, new chief executive Steve Rowe insists the brand’s Sparks loyalty card scheme will be crucial to helping it build better marketing and relationships with its customers as he aims to turn around the business.
Marketing careers and joining up loyalty: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
BMW invests ‘hundreds of millions’ in digital transformation
Matthew ValentineThe car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
How a focus on consumer behaviour increased demand for Irish white fish
Matthew ValentineConsumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
L’Oréal on why it pays to speed up innovation in times of crisis
Charlotte RogersRather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.