Big Brother Facebook voting app launches
Channel 5 has launched its Facebook voting app for reality show Big Brother, read the full story here
EDF hikes prices
Rosie BakerEDF Energy has hiked its prices 15%, at the same time as calling for an investigation into pricing in the energy market.
Plenty readies launch of versatile kitchen towel for outdoors
Branwell JohnsonSCA’s kitchen towel brand Plenty is launching its first new product since the name change from Bounty, supported by a £10m marketing effort that will make use of brand icon Juan Sheet.
UPS uses Olympics to change perceptions
Rosie BakerUPS is using its first London 2012 themed campaign to demonstrate that it is more than the courier service many see it as.
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Danone eyes ‘selective price increases’ as volumes grow
Niamh CarrollDespite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.