Big Communications has been appointed by KMI, which owns the King of Shaves (KoS) range of male grooming products, as its first creative agency following a three-way pitch. Big’s first task will be a &£1m radio campaign to support the KoS shaving range early next year.
New technology devised by VibrantMedia could revolutionise advertising on bulletin boards
Chelsea Village has appointed DTB as its sales and marketing agency with responsibility for selling matchday hospitality packages and the range of conference and banqueting facilities at Chelsea Village.
I have watched with interest the unfolding story of the various 118 operators (MW October 9). Such negative publicity brings the entire contact centre industry into disrepute, undermining as it does the crucial role of trust in fostering customer relationships. Contact centre operators work as “ambassadors” for a business or brand, and by failing to […]
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.