The big debate: Should clients pay agencies to pitch?
Following our columnist Mark Ritson’s assertion earlier this month that clients should pay for agencies to pitch, Marketing Week asked both clients and agencies where they stand.
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Mark Ritson: Should clients pay agencies to pitch?
Mark RitsonAn old chestnut rolled towards me last month and I am still not sure what to think about it. Before I explain, let me issue an advertising agency health warning for this week’s column. I already know what you will say in response to the words below but, with respect, this isn’t Campaign or Ad […]
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What are the basic principles for a good agency relationship?
Maeve HoseaMarketers from Just Eat, SCA Hygiene Products and TUI Group share their advice for achieving the most effective and fruitful agency relationships.
Marketers must ‘man up’ and take responsibility for the agency relationship
Sarah VizardMarketers should stop allowing finance or procurement to take over responsibility for agency relationships or risk ended up with only satisfactory creative that doesn’t drive business growth, according to industry experts.
Personalisation and BrewDog’s brand health: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the success of Pets at Home’s micro-targeting efforts to the development of Britvic’s “centre of excellence”, it’s been a busy week. Here is my take.
How Toyota Yaris increased its market share to an all-time high
Marketing Week ReportersWith a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
Unilever on why sustainability has acted as a ‘talent magnet’
Manny PhamUnilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
Growth Hacks: Ufurnish’s Toni Wood on how not to waste time
Charlotte RogersDescribing time as the most precious commodity in a startup, Wood explains how being disciplined and taking inspiration from outside ensures Ufurnish does not skip a beat.