An old chestnut rolled towards me last month and I am still not sure what to think about it. Before I explain, let me issue an advertising agency health warning for this week’s column. I already know what you will say in response to the words below but, with respect, this isn’t Campaign or Ad […]
Marketers from Just Eat, SCA Hygiene Products and TUI Group share their advice for achieving the most effective and fruitful agency relationships.
Marketers should stop allowing finance or procurement to take over responsibility for agency relationships or risk ended up with only satisfactory creative that doesn’t drive business growth, according to industry experts.
The government is considering banning junk food promotions and ‘guilt’ aisles, but it appears a ban on junk food ads is not part of the plan to tackle obesity.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From high street woes to behaviour change, it’s been a busy week. Here is my take.
From Virgin Money’s shift to music sponsorships to Carlsberg and TUI’s ‘welcome back’ marketing campaigns, we’ve rounded up the biggest marketing stories from this week.
Marketers and their agencies still struggle against business realities when trying to push the sustainability agenda, especially now survival is many businesses’ priority.