Big Kick appointed to handle Beck’s

Inbev has appointed The Big Kick to handle direct marketing duties on the Becks, Beck’s Vier and Beck’s Alcohol Free brands.

The St Alban’s-based agency won the business in a three-way pitch against unnamed agencies. Here has been no incumbent on the business although Beck’s has worked with Woo Communications on point of sale and on-trade activity.

Activity is planned to begin this summer with an on-pack promotions.

In Bev recently signed a deal to be the official beer supplier to Wembley Arena and Beck’s Vier is the brand expected to take the leading position at the bars. Inbev replaced Scottish Newcastle as the supplier.

Becks advertising agency in Lowe London.


Malta Tourism names UK director

Marketing Week

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Manchester City appoints former Aegis man

Marketing Week

Manchester City has appointed former Aegis Media executive David Pullan as brand and marketing officer to grow the newly rich Premier League club’s supporter base. Pullan, who was president of Isobar global client management at Aegis, will work with the club’s marketing director Matt Lowery. He will be one of the club’s new “executive leadership […]


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