Big on words, small on impact

Dan Douglass’ attempts to evoke the negative connotations of “big” in his attack on Barclays (Letters, MW May 4) made painful reading. There’s a valid point here, but a couple of sentences would have sufficed. Instead, he throws in everything from “big banana” to Ronnie Biggs. The result is anything but the verbal tour de force intended. Square pegs, round holes – no problem!

Having worn through the bottom of the barrel, Douglass resorts to “Big Horn”. Apparently “historians seem to have dropped the ‘little’ as inadequate when describing the colossal error of military judgement that led to Custer’s last stand’. Is somebody supposed to be impressed by this?

Douglass huffs and puffs, but misses all the best lines. Want to show off with words? First, learn how to write.

Steve Tacey

Director

Signum Marketing Communications

London SE2

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now