The food and drink industry has said it would welcome plans to introduce more stringent rules around advertising food and drinks high in salt, sugar and fat to children as the ad regulator launches an investigation.
Disney’s head of audience Richard Ellwood believes no company has really cracked turning data into stories and that to overcome this marketers must understand the difference between correlation and causation, focusing on the right data through studying behavioural trends.
The marketing industry has taken the next step to cut down on ad fraud by offering publishers, agencies and ad tech providers the ability to verify their solutions if they actually reduce the risk of fraudulent advertising.
Convinced more consumers will buy into its brands amid the cost of living crisis, Premier Foods plans to continue investing in marketing to grow market share.
As we head towards a cookie-less future and brands explore the open web, Asda’s Alex Crowe believes now is the time for retail media to shine.
Marketing director Amy Gilbert explains how the broadband firm ensures its marketing innovations are relevant, credible and connected to the brand.
Insight-driven decisions and a data culture that supports creativity are the lynchpins of the CMO role in today’s digital economy.