Billetts has bolstered its UK management line-up with new directors Rob Hill, Donna Malone and David Collins. In addition it has appointed dedicated heads of media, with Andy Smith head of television, Ian Crick head of press, Rob Hill head of radio, and Steve Sims head of outdoor.
Egg, the online bank being sold by Prudential, has said it will increase its marketing spend from &£35m to &£42m as it attempts to increase cross-selling. Advertising agency Mother is creating a television campaign for later in the year.
HHCL/Red Cell has created a press campaign for Autoglass, the motor vehicle glass replacement service, which shows the dangers facing drivers who do not replace chipped glass. The campaign begins next week.
Food giant HJ Heinz has split its E55m (£36m) European media planning and buying business between Vizeum and Mediaedge:CIA, after deciding to divide the business into northern and southern European territories. The two agencies pitched against OMD, the incumbent agency in Italy, to win the business. UK incumbent Starcom Motive dropped out in May, after […]
Our marketing columnist examines the underwhelming response of the major social media brands to the TikTok threat and explores the perils of competitor orientation.
Deliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
As the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.
The rising cost of TV might offer advertisers an opportunity to redefine how they measure the value of different media, industry experts suggest.