Billetts has bolstered its UK management line-up with new directors Rob Hill, Donna Malone and David Collins. In addition it has appointed dedicated heads of media, with Andy Smith head of television, Ian Crick head of press, Rob Hill head of radio, and Steve Sims head of outdoor.
Egg, the online bank being sold by Prudential, has said it will increase its marketing spend from &£35m to &£42m as it attempts to increase cross-selling. Advertising agency Mother is creating a television campaign for later in the year.
HHCL/Red Cell has created a press campaign for Autoglass, the motor vehicle glass replacement service, which shows the dangers facing drivers who do not replace chipped glass. The campaign begins next week.
Food giant HJ Heinz has split its E55m (£36m) European media planning and buying business between Vizeum and Mediaedge:CIA, after deciding to divide the business into northern and southern European territories. The two agencies pitched against OMD, the incumbent agency in Italy, to win the business. UK incumbent Starcom Motive dropped out in May, after […]
Warning of a ‘cultural cringe’ and sense of insecurity within marketing, Professor Byron Sharp is calling on marketers to stop the self-hatred and have more pride in their profession.
Rather than allowing themselves to be pigeonholed as the ‘colouring-in department’, marketers should demonstrate what they deliver for the business, argues Nationwide CMO Sara Bennison.
As marketers continue to be charged with driving faster growth on tighter budgets, businesses should not ignore the opportunity cost of failing to invest in their brand, warns Eve Sleep CEO Cheryl Calverley.
From celebrating fans’ attempts to recreate their favourite fried chicken at home, to pausing its ‘Finger Lickin’ Good’ slogan for the benefit of national health, it’s been a stellar 12 months for KFC.