Billetts has bolstered its UK management line-up with new directors Rob Hill, Donna Malone and David Collins. In addition it has appointed dedicated heads of media, with Andy Smith head of television, Ian Crick head of press, Rob Hill head of radio, and Steve Sims head of outdoor.
Egg, the online bank being sold by Prudential, has said it will increase its marketing spend from &£35m to &£42m as it attempts to increase cross-selling. Advertising agency Mother is creating a television campaign for later in the year.
HHCL/Red Cell has created a press campaign for Autoglass, the motor vehicle glass replacement service, which shows the dangers facing drivers who do not replace chipped glass. The campaign begins next week.
Food giant HJ Heinz has split its E55m (£36m) European media planning and buying business between Vizeum and Mediaedge:CIA, after deciding to divide the business into northern and southern European territories. The two agencies pitched against OMD, the incumbent agency in Italy, to win the business. UK incumbent Starcom Motive dropped out in May, after […]
While consumers’ personal finances look strong, this month’s GfK research points to fear of rising price inflation, which could once again weaken confidence.
The spot focuses on the now online-only department store’s delivery credentials, as it aims to drive both new and existing customers to the recently relaunched ecommerce site.
While M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
Industry leaders express anger at “draconian” and “headline chasing” policy, as government gives green light to online and TV ad ban for HFSS products from 2023.