Bissell promotes Gordon to international markets director


Vacuum cleaner and floorcare giant Bissell has promoted UK commercial director Charles Gordon to its top international sales and marketing position.

Gordon takes the international markets director role at Bissell where he will lead sales and marketing internationally including across Europe.

Bissell, one of America’s biggest brands, is looking to expand its presence in the UK and Europe. The company, which invented the world’s first carpet cleaner, is backing growth plans with a £3.5m marketing campaign breaking this month. The campaign, which runs across TV and press for six weeks, will promote Bissell’s ProHeat 2X cleaning range.

The Michigan-based family-run firm produces the world’s best-selling vacuum cleaner and has a 40% market penetration in the US. It says it will introduce new vacuum cleaner models in 2007 and is also expanding its floorcare cleaning range.


WPP bolsters digital with JumpTap stake

Marketing Week

WPP Group has taken a stake in US advertising and mobile search company JumpTap, as it looks to bolster its position in digital media. The purchase by WPP Digital, for an undisclosed sum, follows other recent investments in the digital field…

Camra plans real ale ‘taste guide’ to win over young

Marketing Week

The Campaign for Real Ale (Camra) is launching a nationwide campaign to promote its Cyclops scheme, which is aimed at “demystifying” real ale and attracting younger drinkers. The campaign, through point of sale, posters and online, will promote Cyclops, a scheme that involves the use of an information guide on packaging to tell buyers what […]