BJL wins Lambrini ad work

Halewood International, the wine and spirits company, has appointed BJL to handle the advertising for its flagship Lambrini brand. It follows a competitive pitch for the account against Connectpoint and Propaganda.

The agency has a brief to develop a campaign, including online work, for the sparkling wine brand.

The decision comes a few weeks after Lambrini parted company with Cheetham Bell JWT (MW.co.uk February 12). The agency created a £5m campaign for the brand called “Do the Lambrini” last year. It was the first TV campaign from the brand for three years.

Richard Clark, marketing controller at Halewood, says: “BJL demonstrated real consumer insight into our core target audience and highlighted how we could move the brand on as we look to reinforce the brand’s wine style positioning with our target audience, whilst at the same time developing the successful “Do the Lambrini” campaign. The development and evolution of this campaign was critical in our decision making.”

Lambrini is available in three different variants–Lambrini Original; Lambrini Cherry, containing cherry juice; and Lambrini Light, a low-cal drink that claims to have only 35 kcals per 100ml

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