BK chooses Nescafé as preferred supplier
Burger King has chosen Nescafé as its preferred supplier of coffee in its UK restaurants, which could lead to cross-promotions between the brands.
Burger King has chosen Nescafé as its preferred supplier of coffee in its UK restaurants, which could lead to cross-promotions between the brands.
The fast food chain previously used a manufacturer of own-label coffee as its supplier. Burger King already uses Heinz as a supplier of sauces.
The deal means Burger King will push Nescafé as its recommended in-store coffee from this summer, even though the brand will not be the only coffee sold in its outlets.
The Diageo-owned chain has yet to decide how the deal will be promoted, but activity could involve joint campaigns with Swiss food giant Nestlé.
A Burger King spokeswoman says: “We’re very pleased to have signed up Nescafé as our preferred coffee supplier for our restaurants.”
Burger King has 650 UK outlets and is due to open about 80 more this year. The chain recently named president and chief executive of Northwest Airlines John Dasburg as chairman and chief executive, replacing Dennis Malamatinas, who quit last year.
