Research In Motion, which makes the Blackberry device, has appointed Kevin Lawless as marketing director for the enterprise business unit. Lawless is the former global marketing director for mobile phone manufacturer Sendo. He will report to division vice-president Charmaine Eggbury.
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.
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Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.