Blackberry ramps up music connection

Blackberry is launching an online and experiential music campaign to build its association with events, music and socialising, following the launch of the BBM Music service in November.


The Blackberry Plus 5 campaign includes an online film and Facebook activity that culminates in a branded live music event that Blackberry claims could be “the greatest night of their life”.

A branded YouTube video will direct users to the Blackberry Facebook page where they will be asked to Like the brand and enter their unique Blackberry pin number to win tickets for themselves plus five friends to the invite only event.

The mobile brand hopes the campaign will build awareness among its target 16 to 24 year old audience in the run up to Christmas and boost sales.

Stephen O’Brien, head of digital at Blackberry says: “The Blackberry ’Plus 5’ campaign is the latest development in support of our overarching strategy to drive brand awareness, engage and excite our current and prospective customers by allowing them to share their experiences with Blackberry. Social media together with the music scene can be an extraordinarily powerful combination and we’re confident this campaign will create the buzz we’re looking for in our core youth market.”

The campaign was created by Table19.


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