Blackwell’s names marketing director
Blackwell’s, the bookshop chain, has appointed Adam Devey-Smith as marketing director. He was previously sales and marketing director for design company Checkland Kindleysides.
Blackwell’s, the bookshop chain, has appointed Adam Devey-Smith as marketing director. He was previously sales and marketing director for design company Checkland Kindleysides.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
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