Blinkbox ad warns ‘it’s safer to stay in’

Tesco-owned streaming service Blinkbox is set to air a new tongue in cheek marketing campaign to warn consumers of the “dangers” of stepping outside rather than staying in to watch films.

The push, which breaks on ITV tonight (3 May), takes clips from some of the latest blockbusters available on the service – including Django Unchained, Flight and Life of Pi – to explain why it is safer to stay inside.

The TV creative features a rambler whose peaceful country walk is dramatically disturbed when he is attacked by rabbits, squirrels and birds.

The campaign – which also includes VOD, CRM, social and Tesco’s own channels – was created by Karmarama. Media planning was overseen by Arena Media.

As with other Blinkbox campaigns, the activity takes aim at rivals Netflix and Lovefilm by highlighting it has some of the latest films available more than a year ahead of them.



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