Blockbuster is gearing up to launch an online streaming service in the UK next year, in a bid to future proof its business. Read full article here.
The FT Group says that its digital subscriptions increased by more than 30% to almost 250,000 in the first nine months of the year.
Morrisons plans to ramp up the integration and promotion of its recently acquired baby retailer Kiddicare brand in stores as part of its efforts to offer more non-food products.
Asda has partnered with top cookery school Leiths to develop a range of premium Christmas recipes for its Extra Special Range, in a bid to attract shoppers looking to trade up over the festive period.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Halfords issuing a profit warning to the gold standard in B2B brand building, it’s been a busy week. Here is my take.
Few brands are growing their marketing teams, and all-female functions are rarer still. While PatPat’s lead marketer Ranu Coleman didn’t intend for it to be an all-female team, there have been some unexpected benefits.
Media buying is trending towards hyper-personalisation, but sometimes broader targeting through high-quality media will reach more potential customers.
As Mastercard marks 26 years partnering with the Brits, marketing boss Raja Rajamannar discusses consistency, sonic branding and why Generative AI requires serious thought.