Blockbuster readies online streaming service for 2012
Blockbuster is gearing up to launch an online streaming service in the UK next year, in a bid to future proof its business. Read full article here.
FT digital subs jump by nearly a third
Branwell JohnsonThe FT Group says that its digital subscriptions increased by more than 30% to almost 250,000 in the first nine months of the year.
Morrisons to ramp up Kiddicare integration
Rosie BakerMorrisons plans to ramp up the integration and promotion of its recently acquired baby retailer Kiddicare brand in stores as part of its efforts to offer more non-food products.
Asda partners with cookery school for premium Christmas
Rosie BakerAsda has partnered with top cookery school Leiths to develop a range of premium Christmas recipes for its Extra Special Range, in a bid to attract shoppers looking to trade up over the festive period.
Consumer confidence inches up but overall picture ‘remains grey’
Lucy TesserasConsumer confidence increased slightly in March, but as people continue to grapple with sky-high food prices and energy bills there are no “compelling signs” things are going to improve any time soon.
‘Nobody likes to feel stupid’: Marketers on how best to communicate with stakeholders to secure investment
Niamh CarrollThe third event in the Festival of Marketing’s Currency of Effectiveness series explored how marketers can make the case for investment in their business, with senior marketers explaining the importance of transparency in their relationships with stakeholders.
How brands are creating memorable experiences with AR
Marketing Week PartnerLeading creators reveal how to harness the power of augmented reality for brand marketing.
Why Very’s CMO ‘highly recommends’ marketers don’t stick to one sector
Michaela JeffersonThe Very Group’s CMO Jessica Myers had no retail sector experience when she joined the business last year, but providing a fresh perspective can be a valuable tool, she says.
Comments