Blue Nun gets make over

Spirit Group is relaunching Blue Nun with a multi-million pound global ad campaign, aimed at repositioning the German brand. Owner Langguth Wines & Spirits is launching a range of Blue Nun wines including a sparkling white wine containing 22 carat gold flecks. Langguth, which bought the brand six years ago, appointed Spirit in 1999 with a brief to shed the wine’s out-of-date image and develop a global brand vision. A press and poster campaign, which breaks this summer, aims to build on the brand’s iconic status. The four posters show wedding scenes featuring newlyweds enjoying a bottle of Blue Nun, while the nun herself is hidden among the guests.

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