B2B customer information consultancy Blue Sheep has been appointed to provide data and data services to a key regional agency. East of England Development Agency is taking data from Blue Sheep’s UK Business Universe as part of a mailing and database development service.
Alex Menhams, campaign manager for East of England Development Agency, says: “EEDA is tasked with improving the economy of the East of England and our top priority remains helping businesses through these tougher times. Communicating with companies across the East of England, whether to highlight business support options or new opportunities, is absolutely essential. We are therefore delighted to be working alongside Blue Sheep who won our competitive tender process to offer value for money mailing services and support with our data protection best practices.”
Blue Sheep will be advising EEDA on compliance with the Data Protection Act as well as best practice in data management. The agency will undertake regular monthly suppression against MPS, TPS, CTPS and FPS.
Paul Radford, client partnership director at Blue Sheep, says: “We work with a number of organisations in the public sector and strive to deliver value to their marketing activity. We are delighted to be working with East of England Development Agency and believe our services will deliver results that will make a huge impact to the effectiveness of its marketing activity.”