Bluewater launches TV advertising campaign

Upmarket shopping mall Bluewater is launching a TV advertising campaign in an effort to increase visitor numbers to its 330 stores.

The Objects of Desire campaign, created by Banks Hoggins O’Shea/FCB, will break on Saturday and attempts to set Bluewater apart from other malls. It focuses on the range of products available at Bluewater, featuring close-ups of shoes, handbags and kitchen knives in different shades of blue.

A voiceover from Cold Feet actress Hermione Norris offers the tagline: “A little bit of shopping won’t bring you happiness… you need a whole day.” Media for the campaign is by Trident and the ad will run in the Meridian and Anglia South regions.


Greenpeace in hunt for TV campaign agency

Marketing Week

Environmental pressure group Greenpeace International is looking for an agency to create its first global TV campaign for six years. The campaign will raise awareness of environmental damage to the world’s seas. The successful agency will create advertising for Greenpeace’s “Oceans” campaign, which calls for an end to commercial whaling and for protection of ocean […]

Children need educating about ads

Marketing Week

As Chairman of the National Confederation of Parent Teacher Associations, and a founding member of the UK’s Media Smart programme, I would strongly object to the way in which Media Smart was described in the article “For the sake of adults, stop advertising to kids” by Sean Brierley (MW May 16). Media literacy programmes educate […]

Strongbow drops Vaughan from advertising

Marketing Week

Cider brand Strongbow is parting company with long-time advertising front-man Johnny Vaughan and refocusing on the product’s benefits in a £10m campaign set to break this summer. The campaign, created by Bulmers’ agency TBWA/London, will feature Strongbow’s “refreshment and taste qualities”. Vaughan has appeared in Strongbow’s advertising since May 1998, when the first “Strongbow. Live […]


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