Blyk marketing director Merrion quits

Blyk’s marketing director Dean Merrion has left the company after 14 months, with no job to go to.

The ad-funded MVNO is now looking internally for a replacement, although the role is understood to be less vital following its decision to adopt a partnership model (nma 14 May 2009).

Merrion’s departure follows Shaun Gregory, Blyk’s UK MD, who left in February to head O2 Media.

Merrion was responsible for growing Blyk’s subscriber base to more than 200,000 16-24-year-olds with a limited marketing budget. He joined from Virgin Mobile where he was head of online and direct sales and marketing following several years at rival operator O2.

“I’ve had a great time at Blyk and achieved all I set out to do,” Merrion said. “I’m confident that I leave the business in great shape for the partnership strategy, with a bigger and more loyal customer base than before I joined.”

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