Bmibaby, bmi’s low-cost sister airline, has appointed Bulmers marketing manager David Hodge as head of marketing. He takes up the position left vacant by Sue Underwood in July.
Scotch whisky distiller Edrington, which manufactures The Famous Grouse, has promoted group sales and marketing director Barrie Jackson to the new role of group strategy director. Jackson will be replaced by Bill Farrar, the managing director of The Famous Grouse brand. Edrington also manufactures The Macallan, Highland Park and Cutty Sark. Both Jackson and Farrar […]
Advertisers and consumers, who are increasingly embracing digital TV, are being let down by an ad industry unaware of its failings, says Agostino Di Falco
Odeon is teaming up with Fuller’s London Pride to broadcast the England World Cup rugby matches live at its Leicester Square cinema, starting with the quarter-final this Sunday. London Pride will be available at the venue.
CEO Alex Mahon believes the broadcaster is “stronger” and more able to deliver on its purpose “than ever” as it transitions into a post-pandemic world, having successfully grown its digital platform and increased diverse representation.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Creative work can be made more efficient by minimising confusion in the review process and making responsibilities clear – and by adopting the right technology to help.
Experiential marketing has been on hold in the pandemic but, while expensive to invest in, experiences are important to consumers, so brands should let their imaginations fly again.