BMP DDB has snatched the &£11m advertising account for TUI UK from WCRS after a European agency reshuffle at the German-owned travel company.TUI UK owns the Thomson Holidays tour operator, the Lunn Poly retail brand and Britannia Airways in the UK. Parent company TUI AG is splitting its &£63m European advertising business between DDB and Jung von Matt, as part of its strategy to create a European holiday “superbrand”.WCRS’ tenure on the Thomson Holidays account has been short. The agency, which already handled the Lunn Poly account, was awarded the Thomson business in July last year, by director of marketing Hugh Edwards (MW July 4, 2002). The account was previously handled by HHCL & Partners.Jung von Matt Hamburg and DDB were appointed after pitching against Grey Worldwide Dusseldorf and Saatchi & Saatchi Frankfurt. TUI’s German agency, Springer & Jacoby, was not on the pitch list. European marketing director Michael Lambertz oversaw the pitch.TUI’s local marketing directors are expected to maintain some autonomy under the new arrangements. Edwards has a board-level position in the UK and has helped drive branding initiatives such as the &£5m sponsorship of Tottenham Hotspur FC.WCRS created Thomson’s current &£6m advertising campaign, which broke on Boxing Day.
Coca-Cola is to sponsor the second series of ITV1’s prime-time entertainment programme, Ant & Dec’s Saturday Night Take-Away. The deal is thought to be worth more than &£500,000. The soft drinks giant will sponsor ten episodes of the family entertainment show, which returns to TV screens this Saturday (January 11). The deal means that Coca-Cola […]
The decision to ban the use of terms such as “light” and “mild” on cigarettes packs is just plain daft. No longer will us weed puffers have our own easy-reference guide as to the likely damage levels inflicted knowingly on our bodies. Having heard the radio interviews with the rule-makers, the reason for the change […]
Is pseudo-science to blame for the discovery of an unending array of diseases labelled as syndromes? Iain Murray believes dysfunction is all in the mind On this all the textbooks agree: the very antithesis of marketing is to create a product and then persuade people to buy it. It should happen the other way around: […]
With the pandemic still around and the economic outlook gloomy, agencies need to help brands find creative solutions to the problems they face.
An ability to drive positive change, disrupt the norm and form authentic partnerships is helping brands from Adidas to TikTok to Gymshark achieve cultural relevance in the world of sport.
Fintech startups have generated a lot of buzz in recent years, but Starling Bank wants to differentiate itself by taking a longer-term approach to growth and brand building.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here