The British Market Research Association (BMRA) is joining Marketing Week and the Market Research Society in creating the MRS Awards. The awards, which will be the first covering the market research industry in a single event, will benchmark excellence and effectiveness. Peter Jackling, chairman of BMRA, says: “These will be the definitive awards for market research.”
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.