BMW is investing £100m in its Cowley plant in Oxford to boost production of the Mini to 230,000 a year.
BMW is investing &£100m in its Cowley plant in Oxford to boost production of the Mini to 230,000 a year. The German car group is about to launch a new Mini to replace the current model, which went on sale in 2001.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.