BNFL’s future is not that bleak

It seems that Marketing Week has severely misjudged its market. Your puerile and poorly researched anti-nuclear Cover Story (MW January 16) seems to have brought forward a lot of excellent agencies that want to work with BNFL.

It seems that Marketing Week has severely misjudged its market. Your

puerile and poorly researched anti-nuclear Cover Story (MW January 16) seems to have brought forward a lot of excellent agencies that want to work with BNFL.

They recognise that nuclear energy has a vital role to play in securing the UK’s energy supply in the future, and that BNFL – as a world leader in the nuclear industry – is well positioned to take advantage of a growing market in reactor technology and the clean up of redundant sites.

With 23,000 employees worldwide and a &£2bn turnover, we are hardly a basket case and will be a major player in the energy market for many years to come.

Whether advertising remains a component in our communications strategy remains to be seen, but there is no shortage of world class agencies who are keen to work with us.

Philip Dewhurst

Group director corporate affairs

BNFL Group

Cheshire

E-mail address for letters to the editor: mw.editorial@centaur.co.uk

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