Bodyform spoof ad responds to Facebook rant

Bodyform has responded to a Facebook rant with a spoof ad that has already gone viral.

It features the fictional CEO of Bodyform Caroline Williams responding to a Facebook post left by Richard Neill decrying the brand’s advertising for creating a myth about women’s periods.

The video, created by Carat and Rubber Rebublic, was posted on Facebook yesterday (16 October) and has since spread via the social network and Twitter.



Celebrity endorsements gone bad

Seb Joseph

In the wake of sponsors cutting their ties with the disgraced fomer cycling champion Lance Armstrong amid doping allegations from US anti-doping chiefs, Marketing Week looks at the five celebrity endorsement deals brands might wish they had never signed.


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