The ads feature iconic British landscapes and modern architecture to illustrate Boeing’s longstanding relationship with Britain and its contribution to the economy.
They will demonstrate Boeing’s partnership with UK businesses over the past 70 years, its support of 40,000 jobs and its commitment to social responsibility through involvement in school programs, green initiatives and sustainable aviation.
The ’Together We Fly Higher’ campaign consists of six print ads supported by online banners, created by Draftfcb London. It aims to target MPs, key decision-makers and opinion formers, as well as Boeing’s business partners.
The print ads will feature in economic and business publications, including The Financial Times, The Economist, Sunday Times and The Spectator, supported by online banners that appear on the publications’ websites which click through to Boeing’s website.
Nick West, Boeing’s UK communications director, says: “Boeing produces many iconic products that I see as having a natural synergy with the British landmarks featured, which are synonymous with engineering endeavour and cutting-edge design.”