Boots has appointed Ann Francke as director of strategic marketing and development. Francke, former European vice-president of petcare marketing at Masterfoods, replaces Barry Clare, who is to leave the company at the end of January.
Ansell Healthcare has appointed Rocket to handle the European media planning and buying business for its Mates condom brand, ahead of a multi-million pound relaunch in April. The incumbent on the account was BBJ, which was asked to repitch. The move follows last year’s appointment of AMV Advance to handle the brand’s creative brief, replacing […]
Ware Anthony Rust has been appointed to develop an integrated campaign for agriculture company Monsanto, focusing on its spring feed barley seed brand Spire.
Advertising watchdogs have been forced to revise guidelines for retailers making price comparisons in their non-broadcast ads after receiving a deluge of industry complaints against such ads. The decision follows the latest of such disputes, between rivals Homebase and B&Q. Homebase has objected to a B&Q press ad that uses the headline “Homebase lowered their […]
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
While the UK ad market is not expected to decline by as much as previously feared in 2020, it now won’t offset this year’s losses until 2022.
With the pandemic still around and the economic outlook gloomy, agencies need to help brands find creative solutions to the problems they face.
An ability to drive positive change, disrupt the norm and form authentic partnerships is helping brands from Adidas to TikTok to Gymshark achieve cultural relevance in the world of sport.