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Rocket wins Mates media account ahead of condom brand relaunch

Marketing Week

Ansell Healthcare has appointed Rocket to handle the European media planning and buying business for its Mates condom brand, ahead of a multi-million pound relaunch in April. The incumbent on the account was BBJ, which was asked to repitch. The move follows last year’s appointment of AMV Advance to handle the brand’s creative brief, replacing […]

Ad watchdogs to revise ‘price comparison’ rules

Marketing Week

Advertising watchdogs have been forced to revise guidelines for retailers making price comparisons in their non-broadcast ads after receiving a deluge of industry complaints against such ads. The decision follows the latest of such disputes, between rivals Homebase and B&Q. Homebase has objected to a B&Q press ad that uses the headline “Homebase lowered their […]

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