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Npower top marketing role axed in restructure

Marketing Week

Npower has axed Simon Esberger’s role following a restructure. A former BT Cellnet marketer, Esberger has been with the utility company for three years, where he started as the commercial director with responsibility for new product development. He was recently given the new role of customer management director. Esberger is exploring “other options” within the […]

When success is not so soaraway

Marketing Week

At first sight, there may seem little to connect The Sun, Sainsbury’s and British Nuclear Fuels – other than that they figure prominently in this week’s magazine. But they are linked in at least one important respect: all are brands haunted by the spectre of decline. Each is currently embarking on a very different strategy […]

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