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No more ‘good old Boots’: How new CMO Pete Markey plans to drive reappraisal
As Markey launches his first marketing campaign since joining Boots, he explains how and why he plans to reposition the brand as a partner in “reinvention”.
With much of the population vaccinated and lockdown restrictions starting to ease, consumers and their behaviours are once again evolving. And Pete Markey, who joined Boots as CMO from TSB earlier this year, believes now is the perfect time to “reintroduce” consumers to the brand.
