Boots chief commercial director David Kneale, who had responsibility for marketing, is to leave in July. His duties will be split between retail director Alex Gourlay and commercial director Ian Filby. Gourlay moves to the role of beauty and lifestyle director and Filby takes the position of healthcare and store development director, with responsibility for marketing.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.