Why Boots’ CMO describes the transition to agile working as a ‘statement of intent’
Brands across the board are adapting the way they operate in order to pounce on opportunities as they arise. Hear how Boots, Lenovo and Habito are future-proofing their marketing teams.
Businesses, no matter what size, are learning that having a startup mentality is key to moving quickly, enabling them to take advantage of opportunities as they present themselves.