Boots has extended its distribution deal with catalogue brand Additions Direct to make the catalogues available in an additional 84 stores. An ambient media campaign will support a new Additions Direct catalogue.
Despite the easing of some lockdown restrictions, consumers remain very wary about an economic recovery and are still proving reluctant to spend.
Marketing Week’s round-up of the news this week.
As Saller prepares to retire, she reflects on her career and her ‘shock’ at climbing the ladder to become Diageo’s CMO.
Airlines are using their customer communication channels to attempt to reassure people about the safety of flying and make clear the changes they have made amid the ongoing coronavirus pandemic.