Boots girls on a mission for Christmas

Boots is bringing a Mission Impossible action theme to its Christmas ad campaign.

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The ad, developed by Mother, is designed to celebrate women as multi-tasking “action-heroines” and shows the Boots girls making Christmas happen through undercover shopping missions, marathon present wrapping and festive decorating.

The 60-second ad airs tonight (3 November) on ITV and Channel 4 and a series of 10 and 30 second ads will run throughout the festive season.

Elizabeth Fagan, Boots marketing director, says: “We know that this is the time of year when women pull out all the stops to make Christmas as special as they can for their families and friends. They really do make Christmas happen, and this year that’s what we want to celebrate.”

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