Boots hands Spirit brief to launch maternity clothing

Spirit Advertising has picked up the ad account for Boots’ new maternity wear range.

The range is owned and supplied to Boots by SR Gent, which appointed the agency. Spirit will be responsible for a campaign that will run in stores before extending into the specialist press when the range launches in Boots later this year (MW January 27). The range has yet to be given a name. SR Gent also owns – and supplies Boots with – an upmarket range of clothing for babies and children up to four years old, called Molly ‘n’ Jack. Strattons has been appointed to handle advertising for the brand.

SR Gent is the UK licensee for upmarket US children’s clothing brand OshKosh. It supplies the range to Boots as well as Debenhams. Spirit has created advertising for the brand, which has appeared on bus sides in the UK.

Boots has its own children’s clothing range, called Mini Mode, supplied by Adams.

Chief executive Richard Baker is building up Boots’ presence in the mother-to-be, baby and children’s market, offering toys, dietary supplements and advice as well as clothing. It is expected to launch a Boots Parenting Club later this year.

Recommended

Seeking the spectacular?

Marketing Week

All organisers want to make their event memorable, and the UK has many venues to suit, but dramatic, remote locations can throw up problems of their own, says Matthew Broadhead

F1 team Jordan’s head of brand steps down

Marketing Week

Formula One team Jordan’s head of marketing and brand Mike Hall-Taylor has left the company after more than seven years, following Midland F1’s takeover of the team. Hall-Taylor, who joined the team from Benson and Hedges, was previously chief marketing officer for Jordan Brand, the team’s licensing and merchandising division. He took on more responsibility […]

Call this a sound for sore throats

Marketing Week

As the UK’s trade balance slips ever further into the red (a topic upon which Gordon Brown is uncharacteristically quiet) it is good to know that these shores still produce one major export: idiots. The latest berk to storm foreign shores, known only as “hayesfloyd”, is now resident in Brooklyn, New York. In a clever […]

Comments

    Leave a comment