Boots has appointed Jon Turner as creative director with responsibility for the creative expression of the brand. He joins from Enterprise IG, part of the WPP Group where he was executive creative director.
Cobra Beer and environmental charity WWF-UK have had appeals to earlier adjudications by the Advertising Standards Authority quashed by the ASA’s independent reviewer. The advertising watchdog ruled against Cobra Beer’s “misleading” press ads in April, following complaints from industry rivals. The ads, created by McCann-Erickson, used the tagline: “The beer with less bubbles could make […]
Anti-smoking groups are demanding that the Government make it a criminal offence for tobacco marketers to mislead retailers about point of purchase (PoP) advertising, after the Tobacco Advertising and Promotion Bill comes into force next year. Judith Watt of lobby group Smoke-Free London says that when Australia passed a similar ad ban ten years ago, […]
Holiday company First Choice has axed the position of group marketing director following a reshuffle of its marketing department. Mike Ryan, who sat on First Choice’s board, will leave the company at the beginning of next year without a job to go to. He joined First Choice in August 2000 from his position as marketing […]
Find out how brands in sectors affected by Covid-19 can use customer data to keep up-to-date with trends transforming buying behaviour.
Brands that profess to support racial justice on social media without a single black board member aren’t helping the cause, they’re just being hypocrites.
As the coronavirus pandemic creates new challenges, we discuss the skills leaders need to pilot their brands through the crisis.
First introduced in 2002, one of the most successful taglines in recent ad history began life as a snippet of dialogue.