Boots has appointed Jon Turner as creative director with responsibility for the creative expression of the brand. He joins from Enterprise IG, part of the WPP Group where he was executive creative director.
Cobra Beer and environmental charity WWF-UK have had appeals to earlier adjudications by the Advertising Standards Authority quashed by the ASA’s independent reviewer. The advertising watchdog ruled against Cobra Beer’s “misleading” press ads in April, following complaints from industry rivals. The ads, created by McCann-Erickson, used the tagline: “The beer with less bubbles could make […]
Anti-smoking groups are demanding that the Government make it a criminal offence for tobacco marketers to mislead retailers about point of purchase (PoP) advertising, after the Tobacco Advertising and Promotion Bill comes into force next year. Judith Watt of lobby group Smoke-Free London says that when Australia passed a similar ad ban ten years ago, […]
Holiday company First Choice has axed the position of group marketing director following a reshuffle of its marketing department. Mike Ryan, who sat on First Choice’s board, will leave the company at the beginning of next year without a job to go to. He joined First Choice in August 2000 from his position as marketing […]
The government is considering banning junk food promotions and ‘guilt’ aisles, but it appears a ban on junk food ads is not part of the plan to tackle obesity.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From high street woes to behaviour change, it’s been a busy week. Here is my take.
From Virgin Money’s shift to music sponsorships to Carlsberg and TUI’s ‘welcome back’ marketing campaigns, we’ve rounded up the biggest marketing stories from this week.
Marketers and their agencies still struggle against business realities when trying to push the sustainability agenda, especially now survival is many businesses’ priority.