Boots sets suncare price war in motion

Boots the Chemist has slashed the prices of its suncream ranges the day after Asda claimed its prices would be up to 5.90 cheaper than those of the chemist chain.

Asda announced this week it will sell major brands such as Nivea, Pizbuin and Ambre Solaire more cheaply than Boots, after launching a campaign called ‘Fair Price for Fair Skin’. Boots reacted by cutting its own prices and issuing a statement to reassure customers it offers “excellent value for money”. The company has also emphasised the advice services it offers through in-store training for shop assistants.

The suncream price war follows an attack by Asda on retailers and manufacturers for charging higher prices for suncreams of a higher protection factor.

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