Borders, the bookseller, has appointed Cathy Ferrier, former trading director at Poundland, as commercial director. Marketing director Louise Collinge will continue to concentrate on brand building and communication.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to look at your brand from the customer’s perspective to a trip down memory lane with nostalgia brands, it’s been a busy week. Here is our take.
Chancellor Kwasi Kwarteng is banking on tax cuts and energy bill support to boost the UK economy to a growth rate of 2.5%.
At a Festival of Marketing Masterclass event, marketers learned how to become consumer-centric but brand-led and technology-inspired.
Certain food and drink brands live fondly in the memories of many British consumers; but nostalgia alone won’t help keep consumers coming back.