Borders, the bookseller, has appointed Cathy Ferrier, former trading director at Poundland, as commercial director. Marketing director Louise Collinge will continue to concentrate on brand building and communication.
Covid-19 has given people a chance to reassess their priorities and build new habits, and marketers now have a crucial role to play in ensuring those positive behaviour changes continue beyond the pandemic.
We arm you with all the numbers you need to tackle the week ahead.
As coronavirus halted plans for Carlsberg’s ‘Probably not’ marketing, the brand switched focus to supporting local business.
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