Boujis’ owner recruits Whyte & Mackay brand chief

Bars and clubs owner the Ignite Group has appointed former Whyte & Mackay global brands director Simon Baker as its new marketing director.

Sam Young is resident DJ at Boujis

Ignite owns a portfolio of premium quality bar, club and restaurant brands based in London that include Bumpkin, a series of country inspired British restaurants, Cocoon; one of London’s leading Pan-Asian restaurants, boutique nightclub Boujis and Eclipse, the boutique cocktail bar group.

Baker will develop the portfolio and profile of Ignite’s luxury bar club and restaurant brands.

An Eclipse bar has recently opened at the new W Barcelona, an avant-garde iconic hotel of stunning architecture rising high above the Mediterranean.

Baker was global brands director for Whyte & Mackay. He was also a founder of Harry’s Social Club and the salad bar chain Cho(p)p’d.

Whyte & Mackay appointed Beam Global Spirits & Wine marketer Nick Garland to the role of global sales and marketing director last year. He replaced Alok Gupta, who has moved to a role at parent company United Spirits.

The appointment was brokered by executive search firm MBS Group.


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