Bourne Leisure is reviewing its &£4.5m Haven Holidays and British Holidays advertising account. The business is held by Publicis.
Campbell Doyle Dye has created its first television campaign for Intelligent Finance, the phone and internet arm of Halifax Bank of Scotland. The ads use the new strapline: ‘Until money grows on trees.’
Smash Hits magazine has joined with racing circuit Rockingham to promote the venue’s music and motor racing events. The track will carry sponsorship by the magazine, and the music stage will be branded as The Smash Hits Rockingham Stage.
Exotic juice drinks company Rubicon Products has promoted sales and marketing director Sheila Tarring to managing director. Tarring’s former responsibilities will now be divided between the newly created positions of head of marketing and head of sales. Barbara Down, formerly marketing manager with Coty Beauty, now becomes head of marketing, while John Langton, previously sales […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.