Recommended

CocaColaMiniCans-Product-2013_304

Coke to offer slimmer sips with smaller cans

Seb Joseph

Coca-Cola is to introduce new smaller cans for its Coke, Diet Coke and Coca-Cola Zero brands in an effort to head off rising concerns that sugary drinks are contributing to an obesity epidemic across the UK.

Mindi Chahal

Insight shows SMS beats the banner ad

Mindi Chahal

New research shows that the open rate success of SMS marketing messages is higher than the click rates of mobile banner ads – but open rate statistics are not enough to show the real value of SMS.  

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now