Coke to offer slimmer sips with smaller cans

Seb Joseph

Coca-Cola is to introduce new smaller cans for its Coke, Diet Coke and Coca-Cola Zero brands in an effort to head off rising concerns that sugary drinks are contributing to an obesity epidemic across the UK.

Mindi Chahal

Insight shows SMS beats the banner ad

Mindi Chahal

New research shows that the open rate success of SMS marketing messages is higher than the click rates of mobile banner ads – but open rate statistics are not enough to show the real value of SMS.