Bozell nets £10m Euro cable brief

Delaney Fletcher Bozell has won the £10m corporate account for cable company United Pan-Europe Communications (UPC).

Delaney Fletcher Bozell has won the &£10m corporate account for cable company United Pan-Europe Communications (UPC).

The agency is understood to have pitched for the account against Lowe Howard-Spink, Euro RSCG Wnek Gosper and Bates UK.

UPC is one of the largest multiple systems operators in Europe, offering cable TV, Internet and telephony services.

It has launched an aggressive acquisition strategy, buying cable operators across Europe, since its listing in February on the Amsterdam Stock Exchange and Nasdaq.

Delaney Fletcher has been appointed to develop the branding for the company that will be used across its newly acquired businesses.

Simeen Kadi, who is responsible for marketing across Europe for UPC, says: “Delaney Fletcher is coming on board as the branding guardian.”

UPC will continue to work with agencies operating in its individual markets across Europe.

UPC has operations in the Netherlands, Austria, Norway and Belgium and is in the process of buying cable companies in France, Hungary, Sweden, the Czech Republic, Slovakia and Poland.

Recommended

Scope offers car insurance to supporters

Marketing Week

Scope, the UK’s largest disability charity, is piloting a motor insurance operation underwritten by Axa Sun Life. The product will be marketed under Scope Select, the direct brand Scope launched earlier this year offering home and travel insurance products. These are available to all 1 million members and supporters of the charity, whether they are […]

Humble pizza a model of future integrated services

Marketing Week

Next time you order a home delivery pizza, try not to think of it contemptuously as mere fast food, but as a paradigm for 21st century marketing. In primitive form, the home delivery pizza parlour does many of the things tomorrow’s superbrands are likely to do. It focuses directly on delivering the result, or experience, […]

Comments

    Leave a comment