BP Castrol has awarded its global search marketing account to Bigmouthmedia, having worked with the specialist agency across Europe in the past. The agency has also appointed Todd Rosen to head its New York client services team. Rosen joins from US rival Beyond Interactive where he held the post of search marketing strategy manager.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.