BP oil spill hits brand reputation more in the US than the UK
BP’s reputation has not been hit as badly in the UK as it has in the US following the oil spill in the Gulf of Mexico.
Barclays launches online game to target young people
Charlottle McElenyBanking brand Barclays has launched an online game set in a virtual city, aimed at attracting a younger demographic.
Doritos uses co-creation to engage with core audience
Marketing WeekDoritos has made a commitment to crowdsourcing as a source for advertising following interest in its King of Ads competition.
Sainsbury’s hunts for new marketing chief after Burr moves
Rosie BakerSainsbury’s has moved marketing director Gwyn Burr to a new customer service and colleague director role as part of an overhaul of its marketing department.
Consumer confidence dips as ‘cost-of-living crisis’ looms
Manny PhamConsumer confidence has dropped due to concerns about rising tax, food and fuel prices, while the end of the furlough scheme means consumers are “slamming on the breaks” in anticipation of economic hardships.
General Mills ups focus on ‘connected commerce’ claiming it is ‘the next evolution of marketing’
Manny PhamGeneral Mills, owner of Häagen-Dazs, Old El Paso and Yoplait, is increasing investment in digital and data and it steps up efforts to go direct-to-consumer.
If the old logo ain’t broke, fix it anyway: Ritson’s rules for playing with brand codes
Mark RitsonThose questioning the updates to Heinz’s slogan and the British Rail logo miss the salience the brands will gain – but there are rules for playing with brand codes effectively.
ASA to ‘crack down’ on misleading environmental advertising
Michaela JeffersonThe advertising watchdog is taking a stronger position against brands that make misleading claims about their environmental impact and has promised to “go further” to tackle the issue.
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