Banking brand Barclays has launched an online game set in a virtual city, aimed at attracting a younger demographic.
Doritos has made a commitment to crowdsourcing as a source for advertising following interest in its King of Ads competition.
Sainsbury’s has moved marketing director Gwyn Burr to a new customer service and colleague director role as part of an overhaul of its marketing department.
Consumer confidence has dropped due to concerns about rising tax, food and fuel prices, while the end of the furlough scheme means consumers are “slamming on the breaks” in anticipation of economic hardships.
General Mills, owner of Häagen-Dazs, Old El Paso and Yoplait, is increasing investment in digital and data and it steps up efforts to go direct-to-consumer.
Those questioning the updates to Heinz’s slogan and the British Rail logo miss the salience the brands will gain – but there are rules for playing with brand codes effectively.
The advertising watchdog is taking a stronger position against brands that make misleading claims about their environmental impact and has promised to “go further” to tackle the issue.