BP oil spill hits brand reputation more in the US than the UK
BP’s reputation has not been hit as badly in the UK as it has in the US following the oil spill in the Gulf of Mexico.
Barclays launches online game to target young people
Charlottle McElenyBanking brand Barclays has launched an online game set in a virtual city, aimed at attracting a younger demographic.
Doritos uses co-creation to engage with core audience
Marketing WeekDoritos has made a commitment to crowdsourcing as a source for advertising following interest in its King of Ads competition.
Sainsbury’s hunts for new marketing chief after Burr moves
Rosie BakerSainsbury’s has moved marketing director Gwyn Burr to a new customer service and colleague director role as part of an overhaul of its marketing department.
Confidence takes a knock as consumers brace for cost of living squeeze
Lucy TesserasRising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.
Festival of Marketing returns with Transform in March
Marketing Week ReportersThe Festival of Marketing will be kicking off the year with a two-day, in-person and virtual event on 24 and 25 March.
Marketing’s ROI returns to 2005 levels, study shows
Michaela JeffersonA new report by econometrics firm Magic Numbers suggests the evolution in online advertising is a driving factor behind the increase in marketing’s average return on investment.
Lidl GB brings in new commercial chief to lead marketing
Michaela JeffersonPeter De Roos will join Lidl GB in April from Lidl Netherlands, where he is currently director of purchase and marketing.
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