Banking brand Barclays has launched an online game set in a virtual city, aimed at attracting a younger demographic.
Doritos has made a commitment to crowdsourcing as a source for advertising following interest in its King of Ads competition.
Sainsbury’s has moved marketing director Gwyn Burr to a new customer service and colleague director role as part of an overhaul of its marketing department.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
From John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?