BP oil spill hits brand reputation more in the US than the UK
BP’s reputation has not been hit as badly in the UK as it has in the US following the oil spill in the Gulf of Mexico.
Barclays launches online game to target young people
Charlottle McElenyBanking brand Barclays has launched an online game set in a virtual city, aimed at attracting a younger demographic.
Doritos uses co-creation to engage with core audience
Marketing WeekDoritos has made a commitment to crowdsourcing as a source for advertising following interest in its King of Ads competition.
Sainsbury’s hunts for new marketing chief after Burr moves
Rosie BakerSainsbury’s has moved marketing director Gwyn Burr to a new customer service and colleague director role as part of an overhaul of its marketing department.
McDonald’s CEO: ‘Our brand is in the strongest position it’s been in years’
Molly InnesCEO Chris Kempczinski has praised the role of marketing in boosting McDonald’s brand strength.
Consumer electronics crowned best paid sector for marketers
Marketing Week ReportersWhile marketers working in consumers electronics command the highest wages, their peers in the charity/not-for-profit sector bring home the smallest average salary, according to the 2023 Career and Salary Survey.
How to increase revenue by using top-notch sales techniques
Marlena PółrolaCross-selling, upselling and even down-selling can be highly effective techniques, but the basics are not always well understood by marketers.
Marketoonist on the evolution of smart products
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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