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PWLC snatches Fox’s business

Marketing Week

Fox’s Biscuits has appointed PWLC, the agency run by former Smile marketing director Mike Phillipson, to its &£1m advertising account. PWLC won the business after pitching against a number of unnamed agencies. Incumbent St Luke’s did not repitch. Media buying, handled by Equinox, is not affected by the review. The review was conducted by marketing […]

British Bakeries removes additives from Hovis range

Marketing Week

British Bakeries has made its entire Hovis range free from artificial flavourings and preservatives, something the company claims is a first for a major bread brand. The initiative will be backed by a &£7m marketing push, including in-store marketing and television ads by BMP DDB, breaking in April. New packaging and press ads emphasising the […]

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