Braham has been appointed to handle the advertising for Leaf UK’s Chewits brand. Incumbent Banks Hoggins O’Shea/FCB did not repitch for the business.
Mark Springett, former marketing director for Video Networks, has launched a broadband consultancy called Broadband-partners.
Fox’s Biscuits has appointed PWLC, the agency run by former Smile marketing director Mike Phillipson, to its &£1m advertising account. PWLC won the business after pitching against a number of unnamed agencies. Incumbent St Luke’s did not repitch. Media buying, handled by Equinox, is not affected by the review. The review was conducted by marketing […]
British Bakeries has made its entire Hovis range free from artificial flavourings and preservatives, something the company claims is a first for a major bread brand. The initiative will be backed by a &£7m marketing push, including in-store marketing and television ads by BMP DDB, breaking in April. New packaging and press ads emphasising the […]
Although still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
Twenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.