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VisaOlympics-Camapign-2013

BT and Visa debut in most valuable BrandZ lists

Seb Joseph

BT’s London 2012 sponsorship has helped lift the brand to one of the top 10 most valuable in the UK with fellow sponsor Visa also benefiting from halo-effect of the Games to become one of the world’s most valuable brands, according to MillwardBrown’s BrandZ study.

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