Brand awareness comes as part of growing up – tables

Research Methodology: To examine the views of children aged six to 11 years old, Marketing Week commissioned Fly Research to undertake a quantitative study with 377 children of this age in April 2010. Discovery Research then conducted detailed focus groups with 27 children in May 2010 to provide qualitative results.


Retail sales return to growth

Russell Parsons

Retail sales rebounded in May, as the sunny weather boosted sales of outdoor DIY goods and summer clothing, but shoppers are still reluctant to spend money on expensive items, according to the British Retail Consortium.


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