Brand building and breaking taboos: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From understanding where you can add value to Sports Direct’s brand building endeavour, it’s been a busy week. I’m stepping in for Russell again this week, so here is my take.
If it ain’t broke
When taking on a new job it’s natural to want to make your mark: to right wrongs, to make improvements and to show what a valuable asset you are to the business.