Brand director moves on after Virgin V Shops sale

Virgin V Shop brand director Brian Waring is leaving his post at the end of this month following the sale of the company’s Our Price stores to Australian retailer Brazin.

A spokesman for V Shop confirmed Waring was leaving his current role but would not say whether he was leaving the company, taking a different position within Virgin or joining Brazin.

Waring joined Virgin in 1995 as marketing manager for Virgin Megastores and Our Price and was promoted to head of marketing for Our Price three years later.

Last November he was promoted to brand director for V Shop, the new retail concept launched by Virgin in September 2000. He oversaw the rebranding of over 100 Our Price stores as V Shop outlets, selling a mix of music and technology products, including Virgin mobile phones.

The remaining 77 Our Price stores were sold to Brazin last month. They will be rebranded as Sanity, Australia’s largest music retailer, but will still sell Virgin mobile products.

Under the agreement, another Brazin chain in Australia, IN2 Music, will be rebranded as Virgin Music and expanded from 55 to 100 stores.

Last month V Shop appointed New Media Industries to its agency roster. The agency’s first work will be for the retailer’s pre-Christmas ads on television, press and radio.


It’s criminal what some people do

Marketing Week

There’s always someone willing to cash in on other people’s misfortune. But as DPS Software is cashing in on Jeffrey Archer’s misfortune the Diary doesn’t mind. A postcard with a picture of one of Her Majesty’s prisons arrived on the Diary’s desk. On the back was a letter from “Jeffrey”. Addressing his lawyers, it says: […]

Domestic innovation is out there

Marketing Week

As stated in the article “Brand new ideas or money for old rope?” (MW November 1) “Consumers are a lot more canny now and they do know what’s gimmicky and what’s not.” So, let’s allow them to be the ones who decide which brand extensions are really successful by giving them a choice in the […]


    Leave a comment